Pure News Intelligence · customer discovery

N = 6 completed interviews

Paraphrased findings; no invented titles, employers, or quotations.

Perspectives represented

  • Matthew G. Surprenant — search, Q&A, evidence, usability
  • Bilal Mustafa — systematic and cross-asset research
  • Matt DiCenso — fundamental workflow
  • Joseph Marks — innovation framing
  • Redmond Costello — enterprise implementation
  • Krishna Valluru — data, governance, analytics

What users needed

  • Prioritization
  • Historical comparison
  • Visible evidence
  • Relevance
  • Low friction

What buyers and gatekeepers needed

  • Productivity and adoption
  • Integration and security
  • Auditability and governance

What changed

  • No summary-first interface
  • No unsupported trading pitch
  • Evidence-first ranking
  • Side-by-side comparison
  • Institutional memory
  • Analyst remains accountable

Still unvalidated: measured time savings, repeat use, buyer approval, willingness to pay, and enterprise integration.